top of page

What is Carbon Sequestration? A ZQRX Explainer

One of the best ways we can give more than we take is by pulling carbon from the atmosphere and storing it into plants, trees or soils. This is called sequestration.

ZQRX Project Coordinator Felicity Thomas explains that plants use carbon dioxide to grow and as they grow, they bind that carbon into their biomass pulling it into the trunks, roots and branches of trees. Plant roots can also pull carbon deep into the soils.

“As long as that tree remains in the ground, the carbon is permanently stored there,” Felicity says.

When comparing the emissions of wool to synthetics, the picture isn’t usually complete. The measurements look at farm emissions, but rarely take into account all the permanent sequestration happening within the farm environment.

For wool growers, the opportunity to plant trees or regenerate forests is a crucial tool for mitigating emissions from the growing process, helping ZQRX to become the world’s most ethical and regenerative wool.

ZQRX is helping growers to better measure their impacts and find ways to sequester more carbon. We’ll know we’ve got it right when we’re giving back more than we take.


ZQRX wool growers not only produce the highest quality, most ethical wool in the world, they also work to give more than they take from the natural world, the animals living in that world, and the human communities interacting with it.

Growers use a new platform called the Regenerative Index (RX) to help them measure and improve how much they give back as they restore waterways, protect native species, offset carbon, and enhance local communities.

ZQRX wool is essentially a recipe for how we might produce and consume things in the future where products will not only change our lives for the better, they will change our entire world for the better by giving a little more than they take.


bottom of page