7 sustainable and ethical brands for merino underwear

Have you ever heard that saying, "If you want to lose weight easily, change your breakfast?"


Well, I feel like that's quite apt when it comes to plastic...


If you want to help reduce plastic waste in the world - change your underwear!

Maybe not as catchy, but true.


Take a look through the shops and you'll see most underwear - particularly women's - are made from plastic, synthetic fibres like polyester, acrylic and nylon. (Learn more about how polyester is plastic here)


Synthetic fibres and materials aren't actually your best friend when it comes to your smalls.

They're not sustainable, contribute to microfibre pollution and are not breathable, causing you to feel clammy and sweat more. No one wants that...


Instead, choose undies with more natural fibres...

- They're breathable

- Soft and comfortable

- Resists odours

- More sustainable

- Won't hold moisture, keeping you dry


Here are some of our favourite brands who choose to use ZQ merino for their products, so you know the wool has been produced in a responsible way:


1. Allbirds















2. Smalls Merino



















3. Yarn




















4. Aclima












5. Icebreaker




















6. Mons Royale






















7. Smartwool


P. +64 3 335 0911

© The New Zealand Merino Company Ltd 2019