THE WORLD'S LEADING

ETHICAL WOOL

SUSTAINABLE.  ETHICAL.  TRACEABLE.

The ZQ difference....

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It's wool, done right.

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ZQ is a wool certification standard that stands for a better quality of life.

 

For the animals, for our planet, our people, and you.

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Are you in?

QUALITY

FIBRE

HEAR FROM ZQ GROWERS

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ANIMAL

WELFARE

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ENVIRONMENTAL SUSTAINABILITY

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QUALITY 

FIBRE

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TRACEABLE TO SOURCE

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SOCIAL RESPONSIBILITY

WHAT OUR GROWERS SAY

“ZQ provides a really good framework for us to produce sustainable and ethical wool.  It gives us confidence as farmers, and it gives our brand partners confidence as well.” 

—  Lucy Annan, Lindis Peaks station, New Zealand

When only the best wool do

A different way that's all wool and good

A meaningful woolternative

IQ + EQ = ZQ

ZQ is the 'zen balance' between IQ and EQ.

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Science and technology create a better way of farming (the IQ).

 

Equally as important are the connections and relationships

with our land, animals and people (EQ).

 

These combined, gives you ZQ.

MAKING A DIFFERENCE

Learn more about ZQ and the difference natural fibres make in the world

QUESTIONS? WE'RE HERE TO HELP

LET'S CONNECT

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JOIN THE CONVERSATION

@DISCOVERZQ

P. +64 3 335 0911

© The New Zealand Merino Company Ltd 2019