IQ + EQ = ZQ
ZQ stands for the 'zen' balance between IQ and EQ.
It's not enough to only be concerned with the science and technology behind a better way of farming - like how to create great quality fibre, less environmental impact and better animal welfare practices (the IQ side of things).
We believe it's equally as important to have connections throughout the value chain. To build trust in supply chain relationships and create transparency with growers and their animals (EQ).
All these combined, gives you ZQ.