WE’RE GOING REGENERATIVE.
SUSTAINABLE. ETHICAL. TRACEABLE.
The ZQ difference....
It's wool, done right.
ZQ is a wool certification standard that stands for a better quality of life.
For the animals, for our planet, our people, and you.
Are you in?
Our new regenerative fibre platform ZQRX...
We're taking a big picture view of the global challenges and solving them by accelerating small, collective, regenerative-driven actions. The result: regenerative wool.
QUALITY
FIBRE
HEAR FROM ZQ GROWERS
WHAT OUR GROWERS SAY
“ZQ provides a really good framework for us to produce sustainable and ethical wool. It gives us confidence as farmers, and it gives our brand partners confidence as well.”
— Lucy Annan, Lindis Peaks station, New Zealand
IQ + EQ = ZQ
ZQ is the 'zen balance' between IQ and EQ.
Science and technology create a better way of farming (the IQ).
Equally as important are the connections and relationships
with our land, animals and people (EQ).
These combined, gives you ZQ.
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