Why Regenerative Agriculture?

Why we care? 

  • The world is waking up to the consequences of an extractive way of life – a lifestyle achieved at the cost to our natural environment and human health.  

  • The impacts of climate change are being felt around the world and there is a growing sense of urgency for climate action.  

  • Now, more than ever, we’re reminded of how important it is to build healthy, resilient systems, that are kinder on the planet. 

  • Regenerative agriculture is a key part of the solution to tackling climate change. 


Regenerative agriculture. Well, what is it really? 

  • Regenerative agriculture is a holistic approach to farming that seeks to enhance the natural functions of the land so that the farming system can have a positive impact overall rather than negative impact on our planet.  

  • Regenerative agriculture encourages farming in a way that considers the land, animals and people as a whole, not separate parts, in order to: 

  • Build soil health  

  • Increase biodiversity  

  • Improve water cycling and water quality 

  • Drawdown carbon from the atmosphere  

  • Regenerative agriculture will look different from farm to farm – It is not prescriptive and there is no one size fits all solution.  


What’s the fuss about carbon? 

  • The more carbon in our atmosphere, the more heat from the sun gets trapped and our planet begins to warm. We know this as climate change. 

  • Carbon itself, isn't the bad guy - we need carbon to create life. The issue is in the excess of it. 

  • When our ecosystem is in balance, our natural environment absorbs carbon within our oceans, atmosphere, plants, and soil.  

  • Regenerative agriculture works alongside Nature to store carbon in plants and soil.  


So, what now? 

  • We all want to do something about climate change, but it can feel a bit hopeless at times. 

  • We're firm believers in farming being part of the solution to reducing excess carbon in the atmosphere, working alongside Nature and her cycles. 

  • Through ZQRX, we are committed to championing and accelerating the change that is needed. 

  • We want natural, renewable products to become the norm and are working to ensure consumers have the choice of woollen products that are produced ethically and regeneratively. 

  • We are working closely with our growers and brand partners to support their efforts to continuously strive for better.  

  • This is a mindset that should be applied to every aspect of our life, not just on farm - It speaks to everybody’s ability to give more than we take across all aspects of how we live, work and play.